Shoko a former business consultant is hired to head the marketing department of a miso manufacturer. Although she formulates strategies and gives instructions to her subordinates, she is isolated within the company because she is unable to gain the understanding and trust from her subordinates.

Then, she happens to meet Okochi, the president of a confectionery manufacturer. While Shoko discusses her work problems with Okochi, she realizes that her way of doing things was very one-sided. Following the U theory that Okochi advices, Shoko unravels complex problems, improves her relationships with team members, and begins to get a new product marketing project off the ground.