Knowledge for business management
Easy reading through Manga Business Strategy
- By Takayuki Kitou & Keisuke Yamabe /Artwork by Takenawa Enmo
- Published 28th June 2014
Summary
The international rights to this book are held by John Wiley & Sons.Please contact us with any inquiries and we will connect you with the appropriate Wiley representative.
This is a book that imparts in an engaging way the basics of business strategy from planning to execution through manga and explanations.
The main character of the story is Kazumi, who is working in the corporate planning office of a leading Japanese confectionery manufacturer founded by his father.
With the help of his senior colleague, Takeda, who was a highly-successful consultant working for a major food manufacturer, Kazumi creates a business strategy and changes the company for the better.
Throughout the book we introduce examples of realistic business strategies, and teach you how to create working strategies that you can actually and practically apply to your business operations.
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