Knowledge for business management
Easy reading through Manga Kotler
- By Tetsuya Abe / Scenario writing work by Youko Matsuo / Artwork by Chie Miida
- Published 27th February 2015
Summary
Reina Saotome is a new employee working for an electric motorcycle venture company, and she becomes the leader of the new product marketing team only six months after joining the company.
She begins studying marketing, but everything is new to her.
When she is reading a marketing book to find some clues, she comes across Professor Kotler, who resembles Philip Kotler.
By learning about the marketing theory from Professor Kotler, Reina develops herself through challenges that occur in various situations, such as the development of a new product, the emergence of a competitor's product, branding, promotion, and relationship-building with clients.
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