Knowledge for business management
Easy reading through Manga Marketing
- By Takashi Yasuda / Artwork by Nobutoshi Shigematsu
- Published 19th March 2014
Summary
The international rights to this book are held by John Wiley & Sons.Please contact us with any inquiries and we will connect you with the appropriate Wiley representative.
This book covers the basics of marketing, from what is marketing, to how to formulate strategies and assemble the 4Ps of marketing: Product, Price, Place and Promotion.
The first half of the book introduces the main character, Marimo as she struggles to learn small business marketing. However, under the guidance of the mysterious duo of Rosie and Emo, she learns how to rebuild her family's shop through marketing.
The second half of the book consists of a commentary section that explains how Marimo organized and consolidated her knowledge through this experience.You will learn the basics of marketing while also having fun reading manga.
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