How much do you know about Japanese culture? From tea ceremony and haiku to anime and karaoke, aspects of Japanese culture have been embraced around the world. But it also has subtler depths that are not as widely known.

Concepts like ikigai (finding purpose in life), omotenashi (gracious and effortless hospitality) and sanpo yoshi (business that is good for the buyer, the seller, and society at large) offer a uniquely Japanese take on universal human concerns like striving to do good and treat others well. Even Japan’s business world is guided by a philosophy of building prosperity by respecting the public.

JMAM’s books on Japanese culture explain traditional values, customs, and approaches to living in a way that helps busy modern readers apply these ideas in their own lives, both at home and in the office.

Japan is generally welcoming to visitors from overseas. However, those who settle in Japan to work or study often find it challenging to master the unwritten rules of business etiquette. Even with the best of intentions, a professional faux pas can leave a negative impression.

JMAM’s books on Japanese business etiquette can help. In clear, simple language, they describe exactly what is expected and how to behave in situations ranging from everyday greetings to formal events. Our books cover not just the what, but also the why, offering a deeper understanding of Japanese culture more generally. They equip readers with everything they need to navigate Japan’s business world with confidence.

JMAM has worked closely with Japanese industry for more than 70 years, helping businesspeople and others become the person they want to be. This series distils that experience to help readers planning business ventures in Japan achieve their goals.